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5 Inbound Marketing Strategy Tips To Fuel Your Growth

inbound marketing strategy tips

5 Inbound Marketing Strategy Tips To Fuel Your Growth

5 Inbound Marketing Strategy Tips

So you have decided to use in bound marketing for your next campaign and you’re looking for ways to create a campaign that will bring fast results and convert well. Here are 5 inbound marketing strategy tips to help you drive more traffic to your site and  generate more leads

Blog more and keep it consistent.

Consistent SEO targeted keyword blogging is the biggest inbound marketing strategy tip.  Adding fresh content to your blog on a regular basis increases search engines spider of your site, helps you get indexed faster and contributes to your search engine rankings.

A good strategy is to post three or four times a week and organize your content in a theme cluster. A theme cluster is a group of related posts around the same topic and group of keywords. As you write each article make sure you go back and edit related articles to add iinternal links to tie the posts together. This serves two purposes, firstly it shows the search engine spiders that you have a group of related posts which helps build authority. Secondly, linking your posts creates opportunities for you to drive deeper engagement from your visitor.

Promote your blog articles are cross social media

While at first this suggestion may seem obvious there is much more to promoting your blog posts then simply posting a link on facebook or twitter. When it comes to twitter a good strategy is to think of 30 different ways to write the headline of your blog article and use the best ones to schedule a series of posts.

According to extensive research from Upworthy the most reach retweeted mesages fall into three categories, how to’s, questions and lists. For a more detailed explanation of how to maximize the ROI of your investment in writing your article using twitter, I recommend checking out this great article by Coschedule

Add a blog subscription form

Since the first goal of inbound marketing is to attract people to your website, the most obvious inbound marketing tips and one of the fastest ways to generate repeat visitors is to add a blog subscription form on every page. To drive subscriptions add a call to action in the final paragraph of your blog which encourages readers who subscribe to stay updated about new posts relevant to them.

Create multiple offers

Most marketers starting out with inbound marketing focus their attention on creating one offer, usually designed to target people at the awareness stage of the journey. Smart marketers understand that this group only makes up a small percentage of your website traffic. To really harness the power of inbound marketing you should create at least one offer to target visitors at each of the stages of the buyers journey; awareness, consideration, decision.

inbound marketing strategy tips

Use visual calls to action.

Using anchor text calls to action is old news. To make your offers pop use colourful and informative graphic based calls to action. Be sure to add a catchy headline and use a few dotpoints to clearly communicate the value of the the offer.

You maximise the effectiveness of your calls to action you should place them at the bottom of every relayed long posts. He is also a good idea to add your graphic based calls to action in blog side bars and on web pages are cross your site.

Will these five techniques deliver better results? Yes they will and  more importantly they’re also effective for your long-term inbound marketing strategy. So, try them right away and start reaping the benefits.  Finally make sure you subscribe to my blog to stay updated on how you can improve your inbound marketing.

 
inbound marketing campaigns





Will these five inbound marketing strategy tips help  deliver better results? Yes they will and  more importantly they’re also effective for your long-term inbound marketing strategy. So, try them right away and start reaping the benefits.  Finally make sure you subscribe to my blog to get more inbound marketing strategy tips stay updated on how you can improve your inbound marketing.



Founder of Absolute Edge Media (Australia) and Viracode (China & Hong Kong), motivational industry speaker, educator and digital marketing consultant.

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