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Viracode Digital Marketing Agency Hong Kong and China

Inbound Marketing

Inbound Sales

Conversion Rate Optimization

Email Marketing

Web Development and SEO

Fell Free To contact Us
We help companies grow online

+86 1371 361 8415

chris@viracode.com

1616 Jeifang Road Shenzhen

+86 1371 361 8415

1616 Jeifang Road Shenzhen

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Inbound Marketing Hong Kong Agency

VIRACODE INBOUND MARKETING HONG KONG

Other Agencies Promise You Leads, with Viracode Inbound Marketing We Deliver Leads and More Sales.

WHAT IS INBOUND MARKETING?

Inbound Marketing is the best way to turn strangers into customers and promoters of your business. It is a marketing methodology that uses high quality content to engage and attract qualified leads to your website and convert them to customers using a process of lead nurturing.

AT VIRACODE WE HELP COMPANIES JUST LIKE YOURS

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INCREASE ONLINE VISIBILITY

in online organic search driving more qualified lead prospects to your website

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INCREASE LEAD CONVERSIONS

creating more opportunities for your sales team

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IMPROVE LEAD PROFILE DATA

using lead tracking and nurturing to segment and qualify leads for sales

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IMPROVE MARKETING METRICS

allowing you to precisely measure marketing channel ROI to optimize performance

OUR 7 STEP INBOUND MARKETING METHODOLOGY

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INBOUND MARKETING: ATTRACT

Create A Website With Magnetic Appeal

Successful inbound marketing begins with improving (optimizing) your website’s visibility in search engines like Google and Bing. To do this inbound marketing uses tactics focused on website design, keywords, content, and content distribution and promotion. The key to building a highly visible website that attracts your ideal customer includes:
‣ Search Engine Optimization (SEO)
‣ Targeted Blogging
‣ Social Media

Blogging is an extremely powerful lead magnet. Blog posts not only give you content to share and promote across your social media channels, but each post also gets indexed in the search engines , creating links to your site improving your visibility. Also by creating high quality blog posts that answer your customers questions you target leads with the exact content they are looking for driving more traffic to your site and building your credibility as a leader within your industry.

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INBOUND MARKETING: CONVERT

Use Irresistible CTA’s To Generate Leads

Once visitors arrive at your site the next step is to use compelling calls to action (CTA's) that entice your readers to click to download a piece of premium content - usually an E-book. When they visitor clicks on the CTA they are redirected to a landing page where they can read more about your offer and exchange their information for your E book. Once this happens you've just created a lead.

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INBOUND MARKETING: NURTURE

Nurture Your Leads With Automated Email & Offers

Once you have a lead we use automated email marketing to nurture leads and drive deeper engagement with your brand. We do this by sending emails containing links to more useful content including checklists, whitepapers, videos and other CTA based premium content offers. As your leads download more and more useful content you are building trust and brand credibility on autopilot saving you lots of time.

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INBOUND MARKETING: QUALIFY

Use Your Offers To Segment And Qualify Your Leads

As your lead engages more and more with your brand we use the CTA forms to ask questions and gather vital information about the lead including such things as company type, company size, position, challenges and time frames for action. This allows you to segment and qualify your leads based on the criteria you set in your company personas.

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INBOUND MARKETING: ANALYSE

Analyse Your Lead Behaviours And Customise Content To Their Needs

With inbound marketing everything you do is measurable. Using advanced software our system monitors and tracks your marketing performance in real time. We can identify exactly which marketing channels are driving traffic, which content is engaging users and exactly who and how many people are taking what actions. This is extremely important as it allows us to tweak your inbound strategies to maximise engagement and grow your leads and customers faster.

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INBOUND MARKETING: CLOSE

Implement A System To Assist Your Sales Team Close  More Sales

Using user experience and engagement data it is easy to create a closed loop reporting system between sales and marketing and know exactly which leads are serious and when to hand them to sales for reach out. We work with you to create a systematic reach out and closing procedure which uses all of the lead profile data making it easier for sales.

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INBOUND MARKETING: DELIGHT

Continue To Delight Your Prospects And Customers To Promote Sharing

Once you have made a sale your goal is to continually deliver on the promises you made with regard to service, quality, delivery and performance. By delighting your customers you create strong ambassadors who will happily refer friends, give testimonials and more importantly share your content across social media channels. All of this fuels your business growth and puts you on the path to long term, sustainable growth and development.

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Is Your Company Using Inbound Marketing? Partner With Us Today

Is inbound marketing right for your business? Do you still have questions ? Contact us today for a free consultation to find out exactly how an inbound marketing strategy can work for your company.

Schedule a FREE 30-minute one-on-one marketing consultation!*

Viracode Digital Marketing Agency Customer Testimonials

Check out what our clients are saying about the team at Viracode digital marketing agency.

Kerstin Lembke
Digital Marketing Officer at Gold Corporation - The Perth Mint

Chris is very knowledgable in online marketing. He knows how to leverage social media such as Facebook for small businesses and also SEO - how to rank highly at search engines. I appreciate that he shares his knowledge at monthly Meetups, establishing a vital community in the online marketing field in Perth.

Kylie Dalton
CEO Absolute Edge Media Pty Ltd

Chris Hopkins has been in the digital and social media arena for many years. It was his valuable knowledge in social marketing that really got us going. He is extremely passionate about finding ways to deliver highly targeted and business related content formulated to each clients needs.

Paul Barden
General Manager at Websiteblitz Web Design

I have been in the Website Design and online marketing business for over 20 years. Chris and I worked together on some very successful inbound social media marketing projects. These projects also required presenting large scale training presentations to staff. I would recommend any company looking to advance themselves in this area of expertise to talk to Chris. His knowledge is exceptional and he is one of the most comprehensive and exciting presenters I have seen.

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